Less than an ‘A’ in spelling.
I know spelling doesn’t count for much anymore as folks use those thumbs to text messages as fast as possible.
Still.
A stickler I remain.
And so this not-correctly spelled store name smacked me upside my head as I walked in Syracuse mega shopping, dining and entertainment complex Destiny USA.
The owners/planners/marketing folks decided an ie ending looked or felt better than the proper y.
Oh, to mess with the word with the definition: <em>the study of human societies and cultures and their development.</em>
Makes me shiver on this indoor winter walk.
Mark Bialczak 
Spelling is violence.
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When I posted this on my FB, pk, i was told this was the French way to spell the word. Another person said it was the German way. I felt foolish to not realize it, either way.
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Just kidding 😁
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Probably thought it looked French.
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Yes, I’ve now been told it is French way to spell it. Thanks, ZF, I did not know that.
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My high school English teacher would have smacked my hands with a ruler. 😦
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Wanting to spell words correctly is not much of a concern for many anymore, ladysighs.
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There are some really clever, creative adaptations. Most is just sloppiness.
Confessing guiltiness!
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brands love to misspell to call attention to themselves, and to give off an image/message they want the customer to buy into. they rarely worry about spelling or grammar, but hard to read when you understand grammar and editing. it’s own category really, just look away when walking by )
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Some brands in their unique spelling I get used to, yes, Beth. This ie hanging out at the end seems to bother me more than most!
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I so get
That
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